THE BRIEF/
Revisit an old brief and do something that couldn't have been done 5 years back.
THE INSIGHT/
The world has come so far in 5 years. Social media and the internet are just the tip of the iceberg. Commercial brands have never been sent to space. Space has never been used as a medium of advertising, however Virgin Galactic is changing this.
The first commercial brands to space wouldn't just make the news but would also write history. They would make the news and would probably be studied in textbooks 500 years from now.
Trevor Beattie has always dreamt of going to space and now he can. He only has two hours
up there to live out his dream.
Every product of the previous brief could help him in his journey as each of them have their own benefit.