The Challenge: The first Norwegian original movie for Netflix, Kadaver needed an intriguing social campaign to present its sinister mood and striking visuals. Strategy: Pulling in horror fans and cinephiles alike, the campaign drew on genre conventions with an interactive twist. Teaser trailers and interactive content established the tone of the film, putting the audience in the shoes of the characters. The campaign culminated in a 3D-projection spectacle in downtown Oslo, which was livestreamed with commentary from the cast on Instagram.