For this project, the client couple pitched the idea to open up a Taiwanese crispy fried chicken store somewhere in Auckland city. To fulfil this venture, I was given the opportunity to create a brand for this store that captures the client's Taiwanese crispy chicken venture as well as the where the food was from. The creation emerged taking inspiration from Chinese art & calligraphy brush strokes with bold popping colours to compliment the golden brown fried chicken Kai Eatery has to offer.