Kai to Pie exhibition film

In 2009 I was given the unique task of producing an experimental online
promotional film for the Museum, with the challenge of making this go ‘viral’. The film was intended to promote a new major exhibition and to garner the attention of the online audience.

As the lead on this project, I researched online films and attempted to analyse what made these a success. It was with this information that I was then required to propose the strategic concept to Executive team and go on to storyboard, co-write a script and then finally produce the film.