Kapana is a unique area with artists’ studios and independent shops in downtown Plovdiv, Bulgaria. It used to house many craftsmen and fine artists in the past. Today, it wants to attract young and contemporary, national and international artists. The brief was to create an identity that tells the story of it’s past and future and works in both, Bulgarian and English.
The doors and shutters of Kapana’s shops are a colourful array of grids – square, rectangular, diagonal, regular and irregular. Often a smaller, or older grid lays on top of, a larger or newer grid creating a graphic geometric mess. The grids found on the streets of Kapana became the staring point for shaping the identity.
An obvious decision was to use the TDC award winning typeface Balkan Sans by Typonine. Balkan Sans font represents equivalent letters from two scripts with a single glyph. In this way Bulgarian and English version go side by side for a truly international logo which is also educational.
Four variations shape the identity. Versatile, communicative and changing – this is an identity that is not strictly fixed in its shape.