Karen Millen – the London-based international fashion house – is quickly becoming one of the most discerning new fashion retailers in the world. When Ambie asked us to collaborate with the brand on a unique soundtrack that would present a for their confident, empowered customers we relished the opportunity to create a playlist with a marked difference to the average high street retailer.
Bringing in a range of reference points from the past 30 years, it’s a soundtrack that oozes confidence and eschews cliche, factoring in 90’s alt. R&B from Erykah Badu, breezy electronica from Lord Echo and suave 80’s art-pop from Tom Tom Club. Never in stasis, the soundtrack evolves in tone from season to season; collection to collection.