What if instead of telling people something, KAS proposed a challenge? A brutal, great, huge, unprecedented, simple and tough challenge, one that could only be accomplished with the help of best friends. We thought of going on a route during the town festivities happening at the major capitals of northern Spain. The biggest summer fests united in one single experience. The Long Walk is neither a campaign nor a promotion. It's not a just new brand idea either. The Long Walk is a brand's idea proposal for the people. &Rosàs, summer 2014