Kaspersky Lab is a Russian multi-national computer security company. We were asked to to refresh and strengthen the current brand identity by establishing a compelling, single minded idea or creative platform to develop tools to help deliver and guide the creative implementation of the Kaspersky brand.
Kaspersky is the rebel of the IT security industry who dares to do things differently. We created “Rebel for the cause”, a brand proposition that continually lifts Kasperskys’ sights, inspires new ideas and calls their people to action, propelling them forward and igniting the brand experience. We developed and shaped the existing identity to be more pure and impactful.