Branding the wedding photographer
Katie Noble, one of Boston's premiere wedding and editorial photographers, approached Unified Theory to create a refreshed brand system and redesign her website to reflect the new brand. The result is an identity that fits Katie's personality and classic approach.
Unified Theory looked to Katie's own work for inspiration. Katie's love for simplicity in her approach to her photography was used as an underlying theme, and the logo is a literal interpretation of Katie impressing her own mark upon her work. Her elegant nature of capturing colorful, yet soft images guided the choice of color palette, and is paired with a classic and feminine typographic approach.
Unified Theory created a custom Squarespace website leveraging the new look and feel, and integrating third party applications providing a system that is easy to upload work across the site and blog, and seamlessly send previews of work to clients.
We extended the new look across multiple touchpoints, including postcards, leave behinds, and packaging to round out the identity in a consistent manner.