Kawasaki – Off-the-break and full throttle

  • Fabrizio Di Bon

The strong and bold Kawasaki brand was in need of 
an improved digital landscape that help to unleash its power. That's why they asked us to pitch a rock solid, future-proof, sixth gear, user-friendly kickass platform to help unleash their power. Simple, right?

Client Kawasaki Europe
Agency Digitas Amsterdam
Year 2013
Role Art Direction

About

Well, chances are big that once in a while you have seen green spots surpassing your car with extra terrestrial speeds. Those characteristic spots are being called kawasaki ninja's. Besides these Ninja's, Kawasaki manufactures a broad range of other vehicles, including All-terrain vehicles, Recreation utility vehicles, Utility vehicles, JET SKI® watercrafts and general-purpose gasoline engines.


Challenge

Create a rock solid, future-proof, sixth gear, user-friendly kickass platform to help Kawasaki unleash their power. With a provocative, but smart visual and user experience design.


Insight

With so many brand lovers and endless online content already available, one might say that Kawasaki don’t need new campaigns and external websites. Well, not us. By bringing all brand fans to one platform, we knew we would tap into new power.

Whether a speed racer or a long-distance traveler, you’re one of us

Within this creative concept we listened to our audience and their needs and decided to give them the tools and knowledge to configure their dream machine and create the best trail to compete with one another. This creative concept was complimented by a design language that directly reflected the product aesthetic.

Moto GP in the palm of your hand


Sometimes you just don't care about shopping and especially not on Sunday. Generally a motor addict or speedfreak is connected with the televesion and his pals in the weekend when there is a GP. This is why kawasaki.com transforms in a Moto GP live stream environment with all relevant social content that can keep you up to date with the second. And yes can still buy stuff but let’s be honest; You’re only interested if Rossi is taking the lead again.

Extend that feel

Of course we've got a jummy brand guide that we need to work with for the pitch. The only thing we strongly believed was that when pitching we need to explore a bit broader than set boundries. That is why we extended color schemes and added a visual language that was adapted to the design language of their vehicles