About
Well, chances are big that once in a while you have seen green spots surpassing your car with extra terrestrial speeds. Those characteristic spots are being called kawasaki ninja's. Besides these Ninja's, Kawasaki manufactures a broad range of other vehicles, including All-terrain vehicles, Recreation utility vehicles, Utility vehicles, JET SKI® watercrafts and general-purpose gasoline engines.
Challenge
Create a rock solid, future-proof, sixth gear, user-friendly kickass platform to help Kawasaki unleash their power. With a provocative, but smart visual and user experience design.
Insight
With so many brand lovers and endless online content already available, one might say that Kawasaki don’t need new campaigns and external websites. Well, not us. By bringing all brand fans to one platform, we knew we would tap into new power.