An iOS app which allowed fans to combine their heartbeats with Ellie Goulding, Jessie J and Leona Lewis and unlock exclusive video content on World Heart Day.
The Keep It Pumping app allowed users to capture their heartbeat by simply holding a finger or thumb over their camera lens. Users could then share their heartbeat online or combine it with friends, family or their favourite artist.
As a result of this campaign, #WorldHeartDay generated 900m estimated impressions on Twitter.

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