Keeping up with the Joneses
Our fantastical summer 2016 pop-up event, described by Timeout as "Bizarre and Imaginative". Created in association with Whirlpool and Bang & Olufsen
The creative challenge
Whirlpool came to the Meredith Collective ready to redefine what their brand meant to millennial homemakers. A notoriously difficult target market to woo with white goods, we set about creating a series of events that redefined Whirlpool and delivered sparkling results.
With the launch of new lines in washing machines and kitchenware, Whirlpool had ambitions of increasing market share from 2% to 6% in two years
“At first it might seem like the brainchild of Willy Wonka but this playful pop-up is strictly for grown ups. With edible vodka toothpaste and large-scale pillow fights, this immersive event - centred on the theme of domesticity - will appeal to all your senses.”
— Vogue UK
Keeping up with the Jones was an ambitious dream which the Meredith Collective delivered beyond expectations. Imagining, designing and producing a fully immersive, retro-style home, fully packed with surprises and fully stocked with Whirlpool’s latest product lines.
Set across several rooms, consumers were led through a series of fantastical rooms revealing a fabulous disco launderette, a feather-filled pillow fight and zen garden.
A food and drink adventure of wild and wonderful creations from Mrs Jones' secret recipes, cocktails were served in detergent bottles and macaroon dishwasher tablets delighted the taste buds.
A washing powder snow storm, a disco laundrette and a zen garden with sixth sense meditation zones? It’s all going on in the Jones family home.
Companies
Bang & Olufsen
- Music
