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Additive CGI CGI will need to approve that you worked on “KELLOGG'S STORY BOOK” before we add you as a collaborator.


We where delighted to be asked by Leo Burnett to take part in this exciting new campaign for Kellogg's. We where given the task of meticulously creating these images in CG for print. We always revel in the detail and when asked to render 80MP image this just gave us the opportunity to add more. Cutting out each little element, adding texture and the smallest of imperfections, adding that subliminal level of realism which are so often overlooked in CG. The Storybook campaign is the first milestone on Kellogg's journey to remind people about the origins of their cereals.

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