Working closely alongside Adam&EveNYC, Estudio Pum were commissioned together with KITCHEN to develop a new visual world for the US probiotic and prebiotic drinks brand KeVita. ‘For All Gutkind’ is an ode to each and every kind of gut there is.
The campaign was developed to reposition the Pepsico owned brand in the world of gut-led health drinks, embracing illustration and animation to build an organic, natural, abstract – and fun – celebratory world to stand out from the rest.
Estudio Pum’s visual world consisted of 6 key visuals in varying formats to span both brand and the portfolio of products. The landscapes are inhabited by a family of fun characters, embodying and celebrating the diversity and variety of different guts.