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Kickle - Brand Development

Conceptualised and developed AlexandAlexa's own label, Kickle. Positioned as a mid-market fashion brand, Kickle was designed to project ‘fashion made fun’. We launched the label with a series of affordable t-shirts via a content-led campaign, featuring a playful video which received over 26k views on You Tube. With a full collection developed by 2013, Kickle became one of AlexandAlexa’s top ten performing brands.



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