“Kill Your Darlings” is a story about geometric abstraction transformed into fashion. A minimalistic styling, contrasted with edgy and ambiguous geometric fashion pieces built with repetitive patterns. A story inspired from the typical Swedish mentality translated into a language adapted to fashion.
Publication: WhiteLies Magazine,
Art Direction, Idea & Concept Development: Diana Neumark & Victor Strimfors,
Photography: Pernilla Strand,
Head Designer: Victor Stimfors,
Design Assistant: Georg Foster,
Make-up & Hair: Ida Kyllerman,
Models: Sofia.D & Nora.R- MIKA’s Stockholm Sweden