Killer Phone

Texting while driving is a major contributor to fatalities on Australian roads. And with an estimated 40% of drivers between 18-24 regularly sending or reading texts when behind the wheel, the number is inevitably increasing.

To raise awareness of the real dangers among this particular target audience, we leveraged something they couldn’t resist: an unbelievable bargain on the latest smartphone. The arresting fact? It caused the death of its previous owner.