Everyone loves bread but don't buy it because of the unhealthy connotation. Kingsmill in particular is suffering and has just been delisted by Tesco. We created bread flavoured gum to let people enjoy the taste of bread without the negative side effects -no gluten, calories or fat. Then extended it into a bread flavoured/scented line of prouducts including air freshener, breath spray, toothpaste, perfume and candles. This could extend to a pop up shop where these items are sold before being sold in supermarkets for a limited time.