My local Ice Hockey team were looking for a fresh and powerful new brand. After their homemade one started to look a little dated, they wanted something that looked as though they were playing in the United States NHL league. After researching deeply into the trends of Ice Hocky, I realised this project will be tough as I had never done a style like this before. Spending a whole weekend sketching and refining the logo meant I knew I had done my very best, regardless.