Japan-based brewing company Kirin Cider engaged typographer Gemma O’Brien to hand paint 37 bespoke advertising displays to be installed across Australia. The majority of the signs were painted offsite, with one painted live on-site in Surry Hills. Gemma O’Brien says, "Hand painting 37 billboards was an ambitious undertaking but the results were effective. The nature of the of typography was direct and spontaneous; each billboard was unique and retained the authenticity of the handcrafted strokes." A video portrait of the artist and the live event was documented in a short film which became the online component of the "Inspired Creativity" campaign.
Typographer: Gemma O'Brien,
MC Creative Director: Chris Searl,
MC Projects Director: Kieran Burke,
Jacky Winter Group Producer: Bianca Bramham,
Film Director: Lincoln Caplice,
Cinematographer: Campbell Brown,
Edit/Online: Miles Selwyn.
Type: Helvetica Bold, Sarah Script, handpainted, and custom
Dimensions: 15 x 10 ft. (450 x 300 cm)