A personal customer experience for Sweden’s newest affordable airline.
A strong brand, hailing a return to the principles of service of short haul flights.
Our main objective of creating another booking site was to bring the power to the user. We made simplification our main priority, without compromising on experience and interaction. The laborious task of booking flights, printing itinerary’s and managing bookings, were all brought to the users mobile device with a custom login area, on-site boarding passes and push notification updates.
1. Challenge the stereotypes of ‘low cost’ airlines with a bold innovative brand image
2. Articulate the vision of “Low cost meets Scandinavian sophistication”
3. Build durable brand love, leading to conversion and customer retention