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    Kit: Brand refresh

    As smartphones and tablets are now vital tools for out everyday life, keeping them charged and connected has never been more important. My task was to update the brand identity and packaging design for Kit:, Kondor's electronic accessories brand..

    The previous design was outdated and used basic packaging; an update was required to interest new retailers and reflect the higher quality of new products, without loosing brand recognition or increasing production cost beyond 20%.

    Since the resesign, the Kit: range is now available in Sainsburys, Tesco and Carfone Warehouse, as well as becoming Kondor's fastest growing brand.


    Jonathan Rowntree

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