Are you the next big Arab comedian?
At the beginning of 2013, the whole Arab world really needed a break. In a tense and unpredictable climate, KIT KAT wanted to put a smile in people’s breaks, build its social media audience and create humorous content to engage with its consumers. So we created the KIT KAT Comedy Break Show. The first online talent show searching for the next big Arab comedian.
Kit Kat Comedy Break Show Online Campaign
The Comedy Break Show content was distributed through two hubs – kitkatcomedybreak.com and a YouTube channel. On both platforms viewers could watch episodes and additional content,
discuss, vote and win prizes for themselves. Content was shared across Facebook and Twitter to followers, fans, friends of fans and interest-based audiences in Arabic and English.