Santander brought the concept of the “money pot” to the digital age. The idea is quite simple: create a pot, put money in, and spend it with your friends. This makes group spending safer, easier and faster.
Our agency, Nimbletank, partnered with Santander, and our team was commissioned to add new features and revamp existing ones to increase user engagement. The integration needed to maintain the "money pot" scenario with an informal tone of voice, and ease of use. The integration was to be seamless, and to not appear typical of a banking app, while maintaining confidence in security required in the financial sector.