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Kleenex Motorcycle Diaries

Art direction and creativity for the global launch of Kleenex new exfoliating pads for the UK and US markets.
Under the concept #TAKINGOVER, we developed an integrated digital campaign encouraging women to take on every day challenges and keep up with a hectic life but still feeling a deep energetic renewal in her skin at the end of the day.
IDEA: The Motorcycle Diaries
This reality series will show former model Tamara Bell embarking on the epic Route 66, meeting inspiring women on her way and sharing their stories to connect with the audience.
Tamara will share personal experiences while doing her facial cleansing routine at the end of the day through Persicope or Facebook Live.

Project Tags

  • digital content
  • Digital campaign
  • art direction
  • Online
  • content
  • launch campaign
  • Global Launch
  • Influencer Collaboration

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