A sexual awareness campaign steering clear of typical ‘safe sex’ imagery and messages
Campaign strategy and direction for sexual awareness campaign. Steering clear of typical ‘safe sex’ imagery in order to engage with the most at risk group (16 - 25 year olds).
The campaign was centred around everyday conversations surrounding safe sex and sexual health, highlighting naive attitudes towards sexual practices and STDs.
https://www.greatergood.co.uk/project/know-the-signs/
Companies
Greatergood Brands® – Branding, Packaging Design & Marketing Agency
- Design