As a first for KOOVS, I was given the responsibility of creating the entirety of the ‘STEP INTO KOOVS’ magazine that was subsequently circulated across the country within a leading newspaper, the Hindustan Times and included in all orders for a limited time. The purpose of the magazine was to reinforce our established identity of being a young, fresh and affordable brand for western lead fashion. As KOOVS is made for an Indian audience, I took this into consideration by using a variety of colour, clean fonts and engineering content towards brand education. This was a very successful marketing activity and has been been decided to be made into a quarterly supplement.