Krudd 'K' Capsule w/ Secri.

  • Edwin Omae
  • Dominik Palmer-Taylor

Flew to Paris Fashion Week to carry out a campaign/activation for british based, Krudd. The company where looking for a french streetwear look. We then proceeded in casting French rapper, Secri, for his first photoshoot and also the first Krudd campaign in France. I felt having an upcoming rapper with millions of views within France worked really well and brought a brand new audience to the british brand.