The story behind this project is a long-time dream realized by a friend, who has worked very hard to finally become an owner of a florist.
It was a great honour to be given the opportunity to create his new brand for his new business.
The challenge was that the new business was a buyout of two of the oldest florists in town, therefore heritage and history were very important to the owner, but also he had an idea, which was “go for it, I trust you”.
My friend (the client), extremely particular……. he is a florist after all, we decided on the idea of “Vintage” and natural pastel colours.