Kuma Brand Book

"Kuma" is a brand created as an identity for myself. A vibrant, fresh look and various shapes and forms reflect my cheeky side. The voice of the brand was brought through an imaginary 'sausage' dog, describing his everyday life and adventures. This friendly and homely dog represents loyalty and companionship. 
The brand book was handmade, perfectly bound with shapes randomly appearing inside the french folds. Images create a visual diary of a dog's day in the life, including comfort, interaction with other animals, walks, car rides...

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Evelina Juciute
Graphic Designer