Kumbayja is a new approach to smart, remote working. It gives freelancers, entrepreneurs and corporate teams the chance to live and work creatively and effectively for weeks on the beautiful islands of the Seychelles in the Indian Ocean, with fully-equipped workspaces and every kind of help and support on hand.
Kumbayja have identified a real opportunity. Today, creatives want to work more when they work, and less when they don’t. They recognise that creativity and breakthrough ideas don’t always fit neatly into the 9 to 5 schedule. The old ways of working seem out of step with the rhythm that new creative and tech industries follow, and the kind of life-work blend their employees want to enjoy.
Working directly with the entrepreneurs who founded Kumbayja, the FOUNDRY team got under the skin of this new way of blending work and life. From strategy to positioning, from naming to online execution, we created the brand and helped to find the right expression for its philosophy. We even flew to the Seychelles for the photo shoot.
Our work with Kumbayja is continuing to develop beyond the regular client-agency relationship. We’re partnering with the business, helping with future promotions and identifying growth opportunities. But most of all, we’re converted to this blending of work and life right here at FOUNDRY in Berlin. We think it’s the way to go for the future. All we’re missing are the beaches.