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Kumu Noorteklubi or Kumu Youth Club is an opportunity for young art fans to gather in the best art museum in Estonia – learn, have fun, hold exhibitions & explore.
Hmmm created this special branding for the members of the club to play around with and use however they please – construct their own avatars, posters, badges, shirts.
It's 100% up to club members what will happen to this brand, and we love it.


Helene Vetik

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