KWESI ARTHUR TOUR MERCH -2019

  • Ephraim Yeboah

I was contacted by Afrobeats superstar Kwesi Arthur's management to develop and design his tour merch for 2019. I designed two of the 4 products and developed the ideas for the other 2 products. The whole process was managed by me from concept to delivery. Kwesi's core style is streetwear based; so I used that as motivation for the tour merch. I wanted the merch to be an extension of the artist-something that his fans could see Kwesi wearing everyday.