Working in collaboration with hospitality innovators Avdiasi & Co, Monobloc were briefed to develop brand identity and an environmental treatment for a Italian street food eatery.
Inspired by the history of the company, we created a contemporary interpretation that would resonate with the brand’s traditional values of quality produce and provenance. We blended the rich geographical heritage of the brand with a modern minimal new aesthetic. We created a brand stripped of traditional pretence and cliche, while keeping history and origin at the forefront.
The neo-traditional logotype creates a timeless support for modern delicate logoform - reflecting the past, present and future of the brand. The identity system works in harmony with a topographical pattern element, which rolls out through the menu collateral, POS and physical environment.