L'Echangeur Theatre Identity

L'Échangeur is an experimental theater near Paris. We had to rethink their graphic identity for a competition held by the Branding Teacher Cédric Rossi and theatre Director, Johnny Lebigot. They wanted a bold, different kind of identity, something you won't see everyday in the subway. I created symbolic shapes according to the stories of the plays, and I scanned it, to give these geometric patterns a dreamy touch. I wanted to create a radical identity, something you've never seen in the Parisian subway. All black and white. This work was also a competition between students. The theater's director chose 14 posters out of 60 to be displayed in the theatre all summer.