La Española - Christmas 2017 Campaign

Client: La Española Olive Oil

Agency: Creative Orchestra

Christmas 2017 Campaign:
I built campaign strategies for La Espacola Olive Oil's Q4 (2017), Q1, Q2 and Q3 Christmas campaigns.
For the Christmas Q4 campaign, I constructed the positioning statement that was placed across all major UK supermarkets, including Sainsbury's, Tesco, The Co-operative, and Waitrose.

Aim: to encourage British shoppers to add a touch of La Española Olive Oil to their Christmas meal.

Q4 CAMPAIGN CTA:

Add a Golden Touch of Spain to Your Christmas.
Mi Casa. Mi Christmas.

ART DIRECTOR: JUANDE COBO-REYES

Team Credits

Jodie C Rigby

  • Message
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  • Content Strategist - Unilever (U-Studio), OLIVER Agency
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Companies

  • C

    Creative Orchestra

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    • L

      La Española Olive Oil

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      Project Tags

      • Christmas
      • FMCG
      • New Product
      • Brand positioning
      • Copywriting

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