Client: La Española Olive Oil
Agency: Creative Orchestra
I built campaign strategies for La Espacola Olive Oil's Q4 (2017), Q1, Q2 and Q3 Christmas campaigns.
For the Christmas Q4 campaign, I constructed the positioning statement that was placed across all major UK supermarkets, including Sainsbury's, Tesco, The Co-operative, and Waitrose.
Aim: to encourage British shoppers to add a touch of La Española Olive Oil to their Christmas meal.
Q4 CAMPAIGN CTA:
Add a Golden Touch of Spain to Your Christmas.
ART DIRECTOR: JUANDE COBO-REYES