What: Create an identity for a city, street or village near the school. I decided to work with Vila Madalena, a west neighbourhood in São Paulo known for its nightclubs, bars, different cuisine and other creative industries
Challenge: Translate the neighbourhood essence, thinking of its rich melting pot and being as inclusive as possible
Solution: Icons with double meaning were used to symbolise their contrasting personality, as they represent a distinction between the day and the night, the artistic and the ordinary, bringing enjoyment through the experimentation of local stereotypes and cultural differences