Poster campaign targeting unintentional offence.
Homophobia is a real issue in today's society. There is still major room for education, including an abolishment of the stigma surrounding this issue.
'Labels are for items, not humans' focuses on the questions asked by friends and family of the LGBT community. Over 100 people were asked this question; 'What questions have your friends and family asked you without intending to cause offence?' From the responses received, it demonstrated that these remarks are easy to apply.
Dymo tape was the appropriate metaphor to communicate that labels are easy to apply, but hard to remove. People who have asked these questions or received them, will identify the nature of the campaign. This responded to those questions in an positive, educating manner.