Founded in 2011, Laboratory Perfumes is a London-based maker of unique fragrances for women and men. Inspired by the flowers, herbs and aromatic botanicals of Britain and beyond, the range of scents and candles is made, cruelty-free, in Britain from natural oils, selected with care, blended with precision and packaged with minimalist simplicity. Laboratory Perfumes’ five fragrances – Amber, Gorse, Samphire, Tonka and Atlas – have earned a dedicated international following, with stockists in 21 countries worldwide, including Liberty of London; Anthropologie in London and New York; the Conran Shop in London, Paris, New York and Tokyo; Colette and Le Bon Marché in Paris, Top Hat in New York; and many more.
We support Laboratory Perfumes with all aspects of its PR, marketing and social media strategy, and help develop creative partnerships that allow the brand to explore the understanding of scent through art and design (you can see previous collaborations with the likes of Zuza Mengham and Lightning + Kinglyface in the Lab, Laboratory Perfumes’ online hub dedicated to creative experiments in fragrance). Our work includes campaigns for new launches, editorial guidance, content sourcing, and social channel management.