Brief
Garner more Facebook engagement from gamers and gamblers alike.
Insight
Facebook user-generated content that involves a brand has been shown to gets 6.9 times more engagement on average than brand-generated content shared by users.
Idea
The Lads Weekender Generator. A Facebook game giving users the chance to generate and win their ultimate weekend away with their mates. Free to play, players had to like Ladbrokes Facebook page to play. With each spin of the fruit machine, a different weekend was generated featuring a unique destination, accommodation, and activity with three different facebook friends. Keep spinning until you nail your perfect weekend! Upon hitting submit, the game tagged each of your three facebook friends in the slots, creating a viral aspect to the game.
Results
During the initial campaign, an additional 77,000 people ‘liked’ the Ladbrokes Facebook page and it has spawned a number of follow-ups, including a version for the girls.