Since 2010 I have managed the international media for the Lake of Stars project, an annual international music festival in Malawi. From managing international and local media onsite during the festival to developing pre and post media and marketing strategies, I have been instrumental in growing the festival’s global brand. I have also managed and trained the festival media team of staff and volunteers and been part of the festival’s leadership team.
In 2014 international media coverage reached more than 500 million people including CNN, BBC World, the Guardian, Metro, Wall Street Journal, BuzzFeed, Time Out, Mail and Guardian South Africa, Africa Geographic, Suedduetsche Zeitung, MTV Base, the Scotsman and DSTV.