Lakeland is a chain of kitchenware stores in the United Kingdom. I was asked to redesign the homepage incorporating the new more confident branding. I developed a flexible layout that allowed key products to be displayed cleanly and simply higher up the page while accommodating editorial and lifestyle content further down. The navigation was updated with new icons and included a larger search area after UX input. The hero area uses a full width band of colour which creates a flexible base for the vast array of product photography.