Main Account Handler across this European-wide multilingual integrated campaign to promote lamb, funded by the European Union and collaborated on by 3 major food and farming boards. Key milestones include:
o Delivering the multi-language LAMB campaign site, nominated for Best Kentico site of the year 2015 in Food & Beverage category
o Working alongside PR agency and celebrity ‘lambassador’ chef Cyrus Todiwala to raise awareness of campaign and engage with foodie audience. Campaign resulted in 2.7M OTS and a total estimated value of £500k+
o Overseeing implementation of content strategy resulting in key social media KPIs being exceeded by 200%. Also engaged with PR and content leads to develop year 2 strategy and partnership with Great British Chefs
o Working with partner media agency Carat to deliver assets for an animated display, biddable and page takeover campaign on desktop and mobile- across Olive, Delicious, BBC Good Food and the Google Display Network. Campaign generated over 2.8M impressions and a CTR of 0.33%
o Also working with Carat to deliver assets for a print magazine campaign across key foodie publications (Sainsbury’s, Observer, Independent etc.), which generated a reach of 3.64M readers
o Managing delivery of all creative outputs including Brand Guidelines documentation and trade materials