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Land Rover Concept

A series of television ads that begin with close up shots of a Land Rover impressively driving through extreme environments. As the cars come to a halt the camera gradually zooms out to reveal the Land Rovers are toys in mundane places, creatively used to mimic the extreme environments (e.g overgrown back gardens, sandboxes, kitchens etc.). The adverts then fade to black and the Land Rover logo and tagline "IMAGINE THE ADVENTURE" appear on screen.

Project Team

Elliot Wright

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  • Creative Intern
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Joshua Giles-Burnette

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  • Creative
  • JWT London

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