Land Rover Defender Geneva press pack

  • Tim Hutton
As production of the Land Rover Defender drew to a close I was tasked with coming up with content to help keep the Defender in the headlines. A particular highlight was ‘Celebrating the Legend’, a multi-component printed media pack for the Geneva Motor Show.

From the initial page plan, to coming up with the idea for small pop-out card models I was involved all the way through from brief to print.

Elements included:
Celebrating the Legend book
Red Wharf Bay book
A1-size map of the Defender’s global expeditions
Six miniature pop-out self-assembly card models Technical information cards for the three special-edition 2015 Defenders

A four-week turnaround from briefing to delivery meant late nights, but the result was well worth it.