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Land Rover - If It's Not Dirty, You're Not Driving It Right.

INSIGHT
Too many WAGS are buying Land Rovers. No one uses them for their orginal purpose.
IDEA
You cannot get the true Land Rover experience without getting your car dirty. Taking insporation from art, it takes talent to make your car dirty.
EXECUTION
Print, Website, Stunt.
WEBSITE
A weeks takeover - covering everything in mud compared to the normal crisp, clean website.
While custom building your car on the website, you'll be able to chose what mud you want you car to be 'covered' in.
STUNT
Attatching a canvas to a Land Rover and let it be decorated with mud. The canvas would then tried to be sold to a fancy London gallery as real art. The stunt would be filmed and shared online.

Project Team

Becky Reynolds

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  • Art Director
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Chris Norman

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Project Tags

  • Portfolio
  • cars
  • Advertising
  • Advertising Portfolio
  • Land Rover
  • Print

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