Land Rover InstaSurvival

  • Beatriz Carosini
Survive your weekend adventure.

Land Rover wanted to show the Arab world the wealth of knowledge it has about the Middle East and reinforce the connection between the brand and its target audience. It was created the Land Rover InstaSurvival – a social media response campaign, where people could send a photo on Instagram along with their location and receive a personalized survival tip about their area within minutes.

For each request, we made sure the tip would be useful in the exact area.
We researched every possible danger, every animal indigenous to that location and the impact of the weather on the different terrains people could encounter there and make their trip safe.