Lando Studio

  • Begum Bahcecik

A contemporary active wear brand with commitment to sustainable products and ethical business practices. For the last two years, I am providing Lando with comprehensive visual design services, directing and managing the development of multiple creative assets across multiple creative disciplines; I. Brand Evolution In early September 2020, as a team, we decided to recreate Lando Studio’s identity. The Mission Rethinking and redesigning Lando Studio’s corporate identity and visual entity. The Challenge To specify deficient elements of the previous brand identity and system, taking the right steps through brand evolution: starting with a revised logo and icon, creating a well-structured design system that works flawlessly across each channel while keeping Lando Studio's imagery recognisable by its followers and customers. The Solution By eliminating hand drawn style from the previous artwork, a crisp, minimal, and modern logotype and icon created for Lando Studio. In line with the brand's ethos, a sustainable, consistent and scalable brand system which encompasses packaging to social media designs established by revising and expanding the color palette with earth tones, recreating use of typography and various layouts × II. Creative Direction & Visual Design ↘ Serve as brand guardian, continuing to evolve the brand identity, ↘ Strategic design, ↘ Art direction, oversee and direct still life and e-commerce shootings, ↘ Design and develop online and offline branded collaterals from A-Z, ↘ Social Media, @landostudiocom, develop consistent yet refreshing layouts and image treatment, ↘ Web direction, creating design briefs and XD documents to direct developers, ↘ Researching and proposing new social media and e-commerce marketing strategies, projects and talents who can integrate with the label, ↘ Creating design briefs, ↘ Art direction and design for collaborations, ↘ Commissioning and directing talents; writers, motion designers, UX designers and print houses. Lando Studio Collection 2020 Photography & Retouch by Cihan Unalan

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