What:
LAN and TAM closed a merger never seen before in the aviation industry. The project consisted of creating a new brand that would
substitute LAN and TAM, building one of the ten biggest airlines in the world
Challenge:
Create a new brand from scratch that should be stronger than LAN and TAM. Developing a brand for an airline company is something unique for a Graphic Design team and this was the perfect project to apply our experience
Solution:
An impactful brand was created, representing the Latin American continent with personality, distinction and exclusive key components