LAUNCHMETRICS: DATA ON THE RUNWAY 2020 - 02.2020

As a precursor to London Fashion Week, I had the opportunity to attend Launchmetrics ‘Data on the Runway’ event, led by Alison Bringé (Chief Marketing Officer at Launchmetrics), and featuring a panel talk with thought leaders from across the industry including WWD, The Communications Store, Positive Luxury, and Storm Models. The panel gave a refreshingly honest view on the future of fashion, as well as how data can and should be harnessed by brands to connect with and retain their customers. Here I have put together a few slides of my 'key takeaways' from the event.